APM

In Hong Kong, do you know which shopping mall has the longest opening hour everyday?

Yea! That’s APM!





As the name implies, APM name is integrate with the ‘am’ (Day) and ‘pm’ (night). This shopping mall is to promote the concept of night entertainment. Thus, most of the shops are open until midnight. The concept of night entertainment is derived from the work of the workforce in recent years, more and more time, the pressure is also growing, however, the majority of Hong Kong's shopping malls is only open until ten p.m., so there is almost no place for leisure decompression for thise people. In the view of this, developers set the apm positioned as a specialty store mall business hours so that customers are no longer bound by time, can enjoy shopping and leisure.

The main target of APM are young people, with a total area of more than 60 million square feet. As Kowloon East has been always lack of a large shopping mall, so when apm start open in March 2005 ,it become one of the most popular consumer entertainment place for young people. There has also attracted residents from Hong Kong Island and New Territories East as well. At the lobby, there have a stage which always have performances,this is a major feature of the mall. Many New singer, songwriter and performing groups will be singing and performing here, Besides, apm has also become a popular location for those film companies and record company to held their autograph and premiere campaign.

Architecture

APM total have 11th floors, shopping mall have spent 350 glass wall to create a transparent and non-night-day sense of momentum.
In architectural design, X-site representative of the X Generation Site and surprises (Excitement). The X-site design was inspired by lanterns, using the new building technology, manufacturing, suspended mid-air visual effects. Lighting are always transform from different floors to different floors, leading visitors into a ultra-modern sensory world; X-site is located on the 2nd floor to 6th floor, is the heart of innovation and building suspension.

t:>>park

2nd floor of the shopping mall has a outdoor recreational parks, named t:>> park. The theme park is divided into five regions, the use of the concept of stylish design, natural wood floor mixed with European style and wind. LED lights at night time to fabricate lots of geometric patterns and different levels of light, to create a special environment. In 2006 and 2007 Mid-Autumn Festival, t:>> park had set plenty of professional astronomical instruments, free of charge to the public explore the stars.

t:>> park was awarded the Hong Kong Institute of Landscape Architects 2006 Merit Award for landscape design.

Latest Promotion

You can find out more about this promotion through this link:

http://www.apm-millenniumcity.com/eng/whatshot/whatshot_detail_id=033.php

Enjoy it!!

Summer Law